The New P&L TO THE POINT on Why Successful Sales Start With Succinct Stories

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses. In today’s The New P&L to the point we break down and analyse this week’s conversation with the brilliant Stephen Steers. Stephen is President of Keysan Group, a respected international Sales Confidence Trainer for B2B sales teams and global keynote speaker. Stephen has advised and led sales and revenue generation workshops for more than 250 companies right across the globe, helping clients generate millions of dollars in revenue in the process. We discuss what businesses need to do to realign and redefine their sales process: focus on the three core stories; the three core brand narratives - Mission, Vision and Milestones and how they lead to clarity, consistency, engagement and ultimately, sales success. Join The New P&L Instagram community: @principlesandleadership To join The New P&L movement go to: and subscribe. Join our Instagram community: @principlesandleadership If you’d like to learn more about what Stephen does, go to Insta: stephensteers_

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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams.