The New P&L speaks to Jamie Mustard, author of The Iconist

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

In this month’s episode of The New P&L Business Book Review Club, sponsored by The Carroll Consultancy we speak to phenomenal Jamie Mustard - strategic multi-media consultant, artist, design and product futurist, and author of The Iconist: The Art and Science of Standing Out. In the Iconist, Jamie has codified the primal laws of what causes anything, in any medium, to STAND OUT and take hold in the human mind. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists, leaders and businesses confidently and at will make their messages and ideas STAND OUT to their desired audiences. We discuss with Jamie: - the background story the writing of The Iconist and the principles that underpin it - the primal rules are that form its foundation - his focus on the Economics of Attention and patterns of Iconic communication - whether ‘continuous partial attention’ will enhance or enable innovation - where principled leadership comes from in an Iconist world - how an aspiring Iconist finds the balance when trying to more convey a message that doesn’t easily fit into ‘radical simplicity’ - what happens when the volume of Inconist Blocks become the noise they are designed to cut through - why it is ‘limited options’ that foster emotional positivity, connection, engagement and action - the most important principle Jamie wants readers of The Iconist to take away from reading his book To learn more about Jamie and the Iconist go to: Web:

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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams.