The New P&L TO THE POINT on Building a Brand With Purpose, On Purpose

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

Welcome to this week's The New P&L TO THE POINT - a podcast series where, in around 10 minutes each week, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses. This week on The New P&L TO THE POINT, we’re extracting and expanding on one of the discussion points from our conversation with Marianne Moore, Founder, Managing Director and Chair of Justice Studio. As a social enterprise in the social justice sector, Marianne is a passionate advocate for the role of purpose as a firm foundation for all organisations and business and it is this – the role of purpose in business, that host, Paul discusses in this episode. He considers: · Why purpose feels ‘fluffy’, intangible and confusing for some business leaders · Why this invariably comes down to the same thing - understanding how to define what purpose is in a business and where it needs to sit within the building blocks that form the form the framework of the business · What happens when businesses lose their original purpose and founding principles · When the pursuit of profit quietly supersedes the primacy of purpose · How robust clarity of purpose underpins the growth of a business · Purpose as the beating heart of a business · Delivering brand purpose, on purpose – with attention and intention Join The New P&L movement for more principled leadership in business: Twitter: @TheNewPandL Insta: @principlesandleadership LinkedIn page: Principlesandleadership

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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams.