B2B identities are an often-undetected threat to every organization – these identities frequently lurk in the shadows unnoticed, even intentionally ignored in some cases. What makes B2B identity challenges so interesting? And why is the solution elusive to most organizations? We think we have all the right tools, yet most can’t seem to put the pieces together in the right way to solve this prevalent identity challenge.
During this discussion we'll scrape away layers of misconception to expose the truth about B2B Identity and how the mystery can be solved:
- Why aren’t traditional workforce identity approaches successful?
- What lessons can we learn from the CIAM space?
- What important considerations are we mistakenly disregarding?
- Discover the answer to these questions, and more, to solve this unsolved mystery.