Name: How to add AI chat to email marketing to turbocharge conversions
Start: 2020-11-24T17:00:00Z
End: 2020-11-24T17:00:51.000Z
Location: BrightTALK
Rating: 4.7

The Botco.ai channel explores virtual engagement strategies for evolving marketing automation in a virtual world. We will cover topics like turbocharging sales by combining email with AI chat, applying AI to demand generation, and other practical innovations for healthcare, personal care, and B2B markets.

STChealth’s consumer access solution, MyIR Mobile™, allows consumers to access digital immunization records contained in public health immunization information systems (IIS). This provides quick access to important patient health records at a time when there is an urgency to maintain traditional vaccines, ensure families are fully vaccinated for this year’s flu and the upcoming COVID-19 vaccine when available. 
In Mississippi alone, over 4,200 consumers accessed their immunization records in the last 7 days (August 2020) from the state IIS without the need to visit their provider or check their paper records. Nearly 22,200 consumers checked their records in the last 30 days.  

STC health turned to Botco.ai to scale its consumer outreach and streamline the user experience by combining AI chat with their existing Live Chat services.
At this Webinar you will learn how to: 

Integrate AI chat with live chat so you can scale consumer reach without increasing staff
Train your intelligent chat agent using live data from the integrated dashboard 
Leverage integrated dashboard analytics to understand customers
Improve the quality of conversations and responses over time
Step by step best practices to implement an AI chat solution and combine it with your Live service agent desks or call center

STCHealth: Leveraging the powerful combination of AI Chat and Live Chat

Massage Envy had a problem common to many large corporations with independently owned franchises. Customers had to call each franchise for location-specific pricing, membership, and services. Massage Envy recognized the value of conversational marketing and its unique ability to reduce friction and elevate the customer journey. Combining AI chat with their current marketing programs, they were able to keep customers engaged and book more appointments.

Learn from industry marketing and social media experts how to –
·     Add AI chat to your marketing channels to increase conversions
·     Identify the messaging channel most appropriate for your brand
·     Deliver rich services with low friction using AI chat. 
·     Accelerate the buyer journey
·     Help your customers feel more connected with your brand by being always on and providing instant answers.

Massage Envy’s Marketing Success Story with AI Chat

Patients have become consumers with multiple options for health care delivery. Besides affordable health care, they expect convenience and a personalized approach. Digital channels are the preferred method of communication, especially in the post-COVID world. How are you reducing friction for your customers at this first point of contact to increase patient acquisition and engagement?
 
In this webinar, we will discuss strategies to understand the health care consumer, personalize the patient experience, and set the tone for communication across multiple access points.
 
Topics covered in this webinar:
How creating a persona can inform your brand voice across digital channels
Aligning your marketing strategy with your patient persona
Levering multiple digital access points for patient acquisition
How AI can reduce the friction in patient engagement
How to set the tone of communication across digital channels

Banner Health’s Consumer-Centric Approach to Patient Engagement

The American Family Care franchise offers an alternative, non-emergency room option to primary care, urgent care, minor emergency treatment, and occupational medicine. As COVID-19 quickly swept the nation, American Family Care needed a solution to quickly and efficiently answer hundreds of questions coming into their website, ranging from scheduling patient visits, viewing test results, speaking about concerns or learning what mask types would work.

American Family Care used  Botco.ai’s intelligent chat to extend the efficiency of their team and instantly answer questions. Not only does the conversational solution allow users to input specific questions and get real responses, but American Family Care’s intelligent chat solution can also respond to potential franchisees and redirect traffic to their sales website. By integrating artificial intelligence into their chat channels, American Family Care was able to respond faster to potential franchisees and patients, leading to higher conversion rates and satisfied customers.

Join Botco.ai CEO, Rebecca Clyde, and Brian Robinson, Manager of Franchise Development at American Family Care as they discuss the efficiency and importance of personalized conversations for an improved patient experience. 

This webinar will cover topics such as:

Leveraging intelligent chat for lead qualification and appointment-setting
How implementing an AI can shorten a sales cycle and increase revenue
Why Botco.ai can launch faster than other chat solutions and what that meant for AFC and their business
The human impact of adopting an AI chat solution at AFC
How AI changed their organization and improved the employee experience
Why AFC chose to utilize both a live chat and an AI solution

How AFC used AI chat for Demand Generation and Sales Enablement

The COVID-19 pandemic has accelerated the move away from provider-centric models of care towards consumer-centric care that is increasingly available online and at home. Patients are looking for convenience and the ability to access healthcare through multiple channels with safety and ease. 

Care delivery organizations have the option of leveraging AI-enabled chat to provide support and empower consumers through multi-channel navigation of registration, scheduling, visit prep, and follow-up activities. 

Join the discussion to find out  : 
 - How care delivery organizations are redesigning their points of service to accommodate evolving consumer expectations;
 - The value of an integrated self-service strategy in promoting service growth, enabling desired care outcomes, and driving efficiency; and
 - The role of AI-enabled technologies in enabling scalable and adaptive self-service along the care journey.
 
Join Anu Shukla - Co-founder of Botco.ai, in a conversation with Ryan Bertram and Royce Cheng, partners leading healthcare digital transformation with health systems, provider groups, digital health companies, and healthcare investors at The Chartis Group, a comprehensive healthcare advisory and analytics services firm.

Designing Consumer-Centric Models for Healthcare Delivery

Now more than ever, the global pandemic has created a need to accomplish more virtually. How will your email marketing stand out above the crowd in a world dominated with email marketing campaigns? Email alone is not enough in today’s on-demand economy. Today’s customers want to ask and receive instantly. Once you’ve driven your customer to your website, then what? What if they can’t find what they’re looking for? Ed and Anu recommend combining email and AI chat to increase the interactive engagement factor by 10X, handle objections and advance the cycle faster to deliver highly qualified prospects to sales who don't have the option of in-person meetings.

Related topics that will be discussed: 
- Combining AI Chat with Email Creates a Richer Conversation
- Intelligent Chat Builds Relationships, While Email Retains Customers
- Intelligent Chat is Immediate, While Simultaneously Email Plays the Long Game

How to add AI chat to email marketing to turbocharge conversions

Demand Generation

artificial intelligence

B2B Marketing

Marketing and Sales Alignment

Marketing

Digital Transformation

Marketing Automation

Customer Experience

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

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How to add AI chat to email marketing to turbocharge conversions

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