Think CX Series: The State of Digital Experience Optimization

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Presented by

Tyler Foster, Evolv; John Trembley, Evolv

About this talk

The concept of optimizing digital experiences through experimentation has gained the attention of companies large and small over the last decade. What started off as a few one-off A/B tests has blossomed into entire companies embracing a culture of experimentation. What can companies do to create experiences that win consumers’ hearts and minds? Join digital and product leaders at Evolv as they discuss how optimization has evolved over time, and how new approaches to optimization can help companies fend off competition and deliver more compelling experiences. You’ll learn: - How AI and automation can overcome the inadequacies of traditional testing tools - Why optimizing your experimentation workflow and testing environment is key to achieving great results - How to overcome the challenges of page flicker and the security risks inherent with most JavaScript implementations - How companies without the optimization armies of digital giants like Amazon and Netflix can compete
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Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.