Name: Think CX Series: A New School Defines the Culture of Experimentation
Start: 2021-03-31T17:00:00Z
End: 2021-03-31T17:00:30.000Z
Location: BrightTALK
Rating: 0

Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.

Running a successful experimentation program that delivers results on digital channels is easier said than done. Many companies try to use testing tools but that approach has major challenges. Two of Evolv AI’s services experts will dive into how best to create a program by focusing on design, workflow and content, including:

- The top 3 UX changes that don’t work in 2021
- The top 3 UX changes that every company must implement
- Real examples and best practices from client engagements

Think CX Series: UX Experimentation- What's In and What's Out?

Consumer brands need to focus on the customer experience to capture greater market share. COVID accelerated by 5 to 10 years the pace of e-commerce and today any brand not set up properly with a digital journey is going to have a hard time. This webinar explores some key trends including:

• The importance of creating a showroom-like experience online
• Tactics that result in higher average order values (AOV)
• Using experimentation as a competitive weapon

Digital Experiences Are the Key to Growing Consumer Brands

Improving inclusion and diversity are dominant topics in today’s business environment. While women make up 47% of the workforce globally, only 30 (or, 6%) of S&P 500 companies have women CEOs and in industries such as tech, less than 25% of jobs are held by women. Our expert panel discusses what has changed in 2021 and how we can continue to improve. Topics will include:

- How to advance inclusion by fostering access, dismantling inequities, and fueling belonging
- How the pandemic has reshaped the workforce and impacted the employee and customer experience
- How technologies such as AI and ML can help level the playing field when it comes to the customer experience

Think CX 16: Women Digital Leaders Tell All

In this webinar for digital marketers, we discuss how the retail battleground has changed significantly in the last 12 months, requiring companies to rethink their approach and develop new playbooks. Join Martin Newman, the consumer champion and renowned keynote speaker, columnist, author, expert and advisor who will discuss practical ways to improve the customer experience. Martin draws from his extensive experience at companies including Burberry, Pentland Brands, Ted Baker, Harrods, and advising a host of other household name brands.

Topics covered includes:

- Transforming the end-to-end customer experience in the face of market disruption
- Scaling and strengthening end-to-end chains
- Developing the right playbook to not only survive but thrive in e-commerce
- Leveraging AI technology for sustainable long-term success

How to Leverage Ecommerce and Digital to Capitalise on Key Consumer Trends

In this webinar for digital marketers, we discuss how the travel industry was one of the hardest hit by the pandemic. All signs point to a steady recovery as people once again start to travel for leisure and business. It is not business as usual for travel and hospitality companies. Consumer expectations have changed dramatically and the looming effects of the pandemic demand careful consideration when crafting the customer experience on websites and mobile apps.

In this webinar, you'll learn:

- New trends for 2021 including: longer and more expensive trips, nomad travel, sustainable travel, and connected travel
- The rise in international trips and considerations to reduce travel anxiety when visitors look for the best deal
- Helping visitors find the right options and get them to hit the 'buy' button
- How to capitalize on every visitor by serving a continuously optimized experience

Digital Customer Experience (CX) best practices for airlines and hotels

2020 was a trying year but some companies experienced record growth by focusing on their digital customer experience. They prioritized their innovation on delighting customers and creating frictionless experiences. Two of Evolv’s experts will provide thoughts on what has made these companies so successful.

In this 30-minute webinar, you’ll learn:

* The difference between testing and optimizing
* How to plan an effective customer experience strategy
* A deep dive into several companies who are doing it well and why

Think CX: Why were companies like Best Buy and Verizon so successful in 2020?

2021 offers a fresh outlook and new opportunities for many companies. More than ever, digital channels have become the growth engine anchored by accelerated digital transformation projects and a focus on delivering a superior customer experience (CX). 

Join our panelists as we discuss some of the most important trends shaping the CX agenda. This will include a focus on what every company needs to prioritize in order to stay relevant and outpace their competitors.

In this 35-minute webinar, you will learn:

- The importance of a contactless CX
- How to optimize for an omni-channel experience
- The rise of real-time optimization and personalization
- How AI can deliver consistently better experiences

Think CX Series: Vision 2021 | Key Trends in Customer Experience Optimization

Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

- The best ways to share results between different teams to avoid duplicate or wasted efforts
- What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
- Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective

Think CX Series: Building a Culture of Experimentation

This webinar is for digital marketers and product leaders. Companies find themselves having to navigate nearly endless possibilities amid a backdrop of constant change to find the best experiences that connect with their customers. The tried and true testing methods no longer cut it and require a new approach to experimentation. Our panelists will share their experiences from working with dozens of companies on how to establish a results-oriented experimentation practice built on the following:

• Scale - experiment using a much larger set of ideas and combinations
• Speed - break away from start/stop testing to get real-time results with less traffic
• Depth - take into consideration all steps in the journey and digital channels

Think CX Series: A New School Defines the Culture of Experimentation

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Customer Journey

Digital Experience

Digital Marketing

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Ecommerce

Omnichannel Marketing

Optimization

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Think CX Series: A New School Defines the Culture of Experimentation

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