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Think CX Series: Building a Culture of Experimentation

Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

- The best ways to share results between different teams to avoid duplicate or wasted efforts
- What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
- Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
Recorded Jun 2 2021 51 mins
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Presented by
Greg Shaffer, Edmunds; Sam Nazari, Evolv
Presentation preview: Think CX Series: Building a Culture of Experimentation

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  • Think CX Series: Building a Culture of Experimentation Recorded: Jun 2 2021 51 mins
    Greg Shaffer, Edmunds; Sam Nazari, Evolv
    Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

    Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

    - The best ways to share results between different teams to avoid duplicate or wasted efforts
    - What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
    - Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
  • Digital Customer Experience (CX) best practices for airlines and hotels Recorded: May 6 2021 30 mins
    Sam Nazari, Evolv; John Trembley, Evolv
    In this webinar for digital marketers, we discuss how the travel industry was one of the hardest hit by the pandemic. All signs point to a steady recovery as people once again start to travel for leisure and business. It is not business as usual for travel and hospitality companies. Consumer expectations have changed dramatically and the looming effects of the pandemic demand careful consideration when crafting the customer experience on websites and mobile apps.

    In this webinar, you'll learn:

    - New trends for 2021 including: longer and more expensive trips, nomad travel, sustainable travel, and connected travel
    - The rise in international trips and considerations to reduce travel anxiety when visitors look for the best deal
    - Helping visitors find the right options and get them to hit the 'buy' button
    - How to capitalize on every visitor by serving a continuously optimized experience
Serve the best digital experience to your audience every time.
Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.

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  • Title: Think CX Series: Building a Culture of Experimentation
  • Live at: Jun 2 2021 4:00 pm
  • Presented by: Greg Shaffer, Edmunds; Sam Nazari, Evolv
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