How To Save Your Business From Bad Reviews

Presented by

Phill Agnew, Director, Product Marketing, Brandwatch, Kara Finnerty, Solutions Director, Brandwatch

About this talk

Reviews are the most important feedback your products can get. When 5-star rated products receive 126% more orders than 4-star rated products, incremental improvement is everything. Good reviews attract new audiences and more buyers, mixed reviews can guide your product development strategy, while bad reviews can cause catastrophe for your business. Despite this, most businesses lack an effective way to measure reviews online, compare products to the competition, or learn from consumers directly about what’s needed to improve. Join us as we discuss 10 unique insights you can learn from analyzing reviews online, and the tools that will do the hard work for you.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. | @Brandwatch