The future of market research

Presented by

Phill Agnew, Director Product Marketing, Brandwatch, Christopher Kahler, Co-Founder and CEO of qriously (Brandwatch)

About this talk

Market research methodology has been stagnant for the last 20 years. What if, instead of posing a question to a few thousand paid panelists, you could survey two billion real consumers in real time. What would you ask? In this live webinar, we’ll show you how to revolutionize your market research strategy with Qriously, a Brandwatch product, which is disrupting the market research sector. In an industry-first, we’ll conduct a live survey sent out to up to two billion participants, and let the viewers decide which question to send.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. | @Brandwatch