Best practices: Bring digital consumer intelligence to life

Presented by

Kate Hoffmire, Research Analyst, Brandwatch, 
Alex Jones, Research Analyst, Brandwatch

About this talk

According to Deloitte Research, companies who make more customer-centric decisions end up being 60% more profitable. Customer-centricity means every employee can have an impact, as long as they have the right insights to act on.

So what are the imperative changes and advancements you need to make to align your strategy and skills to a new culture of customer centricity?

Join Brandwatch research analysts Alex Jones and Kate Hoffmiere as they illustrate unique examples of digital consumer intelligence from our most innovative clients. You’ll walk away with the tools to enable you to think more disruptively, develop profitable growth strategies, and drive more customer-focused initiatives.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. | @Brandwatch