Uncover the competitive edge hidden in untapped data sources

Presented by

Devon Zdatny, CEO, First & First Consulting, Gemma Joyce, Content Manager, Brandwatch

About this talk

As social platforms tighten the reins on accessible data, how can brands leverage other data sources their competitors might not be utilizing? Learn the differences in consumer behaviors by social platform and how to use those insights to stay ahead of your competitors
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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. www.brandwatch.com | @Brandwatch