How to Conduct Consumer Research in 2021

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Presented by

Emelie Swere, Senior Product Manager, Brandwatch, Mercedes Lois Bull, Associate Product Marketer, Brandwatch

About this talk

Amid the chaos of 2020 so far, consumer behavior is far from “normal”. For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up. Join Mercedes (Product Marketing) and Emelie (Product) as they dissect the current landscape of consumer research and introduce Brandwatch’s newest feature Social Panels – an alternative audience research method that’s fit for the 21st century researcher.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. www.brandwatch.com | @Brandwatch