Diversifying data sources: How to get value from Reddit data

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Presented by

Adam Brons-Smith, Senior Data Analyst, Brandwatch, Ash Dunn, Senior Brand Strategist, Reddit

About this talk

If you can understand the consumer opinions and insights that bubble up in Reddit – one of the world’s 20 most popular websites, according to Alexa Internet – you will improve your understanding from the community that crowdsourced many of the Internet’s biggest breaking stories, memes and deeply researched reviews. Reddit is a vibrant, interesting source of public Digital Consumer Intelligence, yet the reality is that many brands still haven’t tapped into the community and the rich insights that can help improve their products and services.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. www.brandwatch.com | @Brandwatch