How to Run an Effective Insights Team in Turbulent Times

Presented by

Cinny Little, Principal Analyst, Forrester, Adam Mills, Brand Planning & Strategy Insight Manager, BT, Karen Vega-Porcelli, S

About this talk

Expert tips from Forrester, BT, and ViacomCBS on running a busy insights team and maximizing the benefits across the organization during the pandemic. Hear from Cinny Little (Principal Analyst at Forrester) about the importance of robust consumer intelligence for navigating business change in turbulent times and for effective crisis management. Insights leaders Adam Mills, Brand Planning & Strategy Insight Manager at BT, and Karen Vega-Porcelli, Senior Director, Creative Strategy & Cultural Intelligence at ViacomCBS, will also share examples of how they’ve delivered real-time, actionable insights within their organizations to help fuel effective and timely decisions. In this webinar you’ll learn from real experiences – experts’ dos and don’ts – to help you better leverage your people and tech.
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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. | @Brandwatch