What does it mean to be Consumer Fit?

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Presented by

Kris Russell, Director of Insights and Analytics, Walmart, Allison Spray, Director of Data and Analytics, Hill+Knowlton Strat

About this talk

In today’s digital world, only the Consumer Fit survive. Join experts from Walmart, global agency H+K and Brandwatch as we explore what it means to be Consumer Fit and how to bring the emerging best practices of digital consumer intelligence to life. Hear from Brandwatch Chief Product Officer Bex Carson as she outlines the key challenges of the modern market research industry, and the products her team are building to solve these problems. Take away new ideas from a live panel session with two of the world’s most data-driven brands and agencies who are trailblazing the path for innovation in consumer insights.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. www.brandwatch.com | @Brandwatch