Understanding the “Why” Behind Changes in Consumer Behavior

Presented by

Naomi Morrice, Research Analyst, Brandwatch, Taylor Dickson, Research Consultant, Brandwatch

About this talk

Understanding consumer priorities and behavior is a challenge at the best of times, let alone during a global pandemic. In order to understand and predict how consumer needs and wants are evolving – vital intelligence for any effective business change strategy – organizations must go beyond simply uncovering what the changes look like. In this webinar, we’ll discuss how with the right tools and approach, organizations can discover the reasons and motivations behind these changes, marrying the “why” with the “what”. Find out why blending data sources – social media intelligence and survey data – will provide a more nuanced, reliable, and timely account of consumer opinion, and the drivers of change. Join us to learn how you can harness data for insights that will help your business be more agile and proactive in meeting new customer expectations.

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. www.brandwatch.com | @Brandwatch