Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovatio

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Presented by

Alison Rabschnuk, Director of Corporate Engagement, The Good Food Institute, Holly Doran, Research Analyst, Brandwatch

About this talk

Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market. Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry. In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies. Watch this webinar and learn: - The impact of the pandemic on diets and growing interest in meat alternatives - What consumers want in terms of taste, texture, appearance, and smell - The kinds of messaging customers connect with (and what to avoid!) - Unmet consumer needs and new business opportunities

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Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution. Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore. www.brandwatch.com | @Brandwatch