Name: How to Conduct Consumer Research in 2021
Start: 2021-01-05T16:30:00Z
End: 2021-01-05T16:30:39.000Z
Location: BrightTALK
Rating: 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions.
The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform. Additionally, the company was bolstered by its merger with Crimson Hexagon (2018) to create the most comprehensive AI-powered social intelligence solution.

Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore.

www.brandwatch.com | @Brandwatch

Breakthroughs in digital technology continue to transform and shape how, why and where consumers make buying decisions. The brands who survive in this hyper-competitive digital landscape will be the ones quick to adapt to consumers’ ever-changing behaviors and needs.
As the complexity of the data available expands, digital intelligence will empower you to make effective decisions based on a deep, real-time understanding of your consumers, competitors and industry.

Join our upcoming webinar with Ryan Harrison, Research Manager at Brandwatch, as he explains how to combine digital, survey, social and first-party data sources with data science to create consumer-centric strategies and drive better business outcomes.



What you will learn in this webinar:

Innovative ways you can use digital intelligence to answer critical business questions
Practical tips to evangelize consumer-centricity in your organization
How the world’s most data-driven companies are innovating with digital consumer intelligence

Drive your business strategy forward with digital consumer intelligence

Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market.

Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry.

In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies.

Watch this webinar and learn:

- The impact of the pandemic on diets and growing interest in meat alternatives
- What consumers want in terms of taste, texture, appearance, and smell
- The kinds of messaging customers connect with (and what to avoid!)
- Unmet consumer needs and new business opportunities

Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovatio

Understanding consumer priorities and behavior is a challenge at the best of times, let alone during a global pandemic.

In order to understand and predict how consumer needs and wants are evolving – vital intelligence for any effective business change strategy – organizations must go beyond simply uncovering what the changes look like.

In this webinar, we’ll discuss how with the right tools and approach, organizations can discover the reasons and motivations behind these changes, marrying the “why” with the “what”.

Find out why blending data sources – social media intelligence and survey data – will provide a more nuanced, reliable, and timely account of consumer opinion, and the drivers of change.

Join us to learn how you can harness data for insights that will help your business be more agile and proactive in meeting new customer expectations.

Understanding the “Why” Behind Changes in Consumer Behavior

In today’s digital world, only the Consumer Fit survive. Join experts from Walmart, global agency H+K and Brandwatch as we explore what it means to be Consumer Fit and how to bring the emerging best practices of digital consumer intelligence to life.

Hear from Brandwatch Chief Product Officer Bex Carson as she outlines the key challenges of the modern market research industry, and the products her team are building to solve these problems.

Take away new ideas from a live panel session with two of the world’s most data-driven brands and agencies who are trailblazing the path for innovation in consumer insights.

What does it mean to be Consumer Fit?

Expert tips from Forrester, BT, and ViacomCBS on running a busy insights team and maximizing the benefits across the organization during the pandemic.

Hear from Cinny Little (Principal Analyst at Forrester) about the importance of robust consumer intelligence for navigating business change in turbulent times and for effective crisis management.

Insights leaders Adam Mills, Brand Planning & Strategy Insight Manager at BT, and Karen Vega-Porcelli, Senior Director, Creative Strategy & Cultural Intelligence at ViacomCBS, will also share examples of how they’ve delivered real-time, actionable insights within their organizations to help fuel effective and timely decisions.

In this webinar you’ll learn from real experiences – experts’ dos and don’ts – to help you better leverage your people and tech.

How to Run an Effective Insights Team in Turbulent Times

As social platforms tighten the reins on accessible data, how can brands leverage other data sources their competitors might not be utilizing?

Learn the differences in consumer behaviors by social platform and how to use those insights to stay ahead of your competitors

Uncover the competitive edge hidden in untapped data sources

If you can understand the consumer opinions and insights that bubble up in Reddit – one of the world’s 20 most popular websites, according to Alexa Internet – you will improve your understanding from the community that crowdsourced many of the Internet’s biggest breaking stories, memes and deeply researched reviews.  Reddit is a vibrant, interesting source of public Digital Consumer Intelligence, yet the reality is that many brands still haven’t tapped into the community and the rich insights that can help improve their products and services.

Diversifying data sources: How to get value from Reddit data

Amid the chaos of 2020 so far, consumer behavior is far from “normal”.

For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up.

Join Mercedes (Product Marketing) and Emelie (Product) as they dissect the current landscape of consumer research and introduce Brandwatch’s newest feature Social Panels – an alternative audience research method that’s fit for the 21st century researcher.

How to Conduct Consumer Research in 2021

According to Deloitte Research, companies who make more customer-centric decisions end up being 60% more profitable.  Customer-centricity means every employee can have an impact, as long as they have the right insights to act on.  So what are the imperative changes and advancements you need to make to align your strategy and skills to a new culture of customer centricity?  Join Brandwatch research analysts Alex Jones and Kate Hoffmiere as they illustrate unique examples of digital consumer intelligence from our most innovative clients. You’ll walk away with the tools to enable you to think more disruptively, develop profitable growth strategies, and drive more customer-focused initiatives.

Best practices: Bring digital consumer intelligence to life

Reviews are the most important feedback your products can get. When 5-star rated products receive 126% more orders than 4-star rated products, incremental improvement is everything.

Good reviews attract new audiences and more buyers, mixed reviews can guide your product development strategy, while bad reviews can cause catastrophe for your business.

Despite this, most businesses lack an effective way to measure reviews online, compare products to the competition, or learn from consumers directly about what’s needed to improve.

Join us as we discuss 10 unique insights you can learn from analyzing reviews online, and the tools that will do the hard work for you.

How To Save Your Business From Bad Reviews

Market research methodology has been stagnant for the last 20 years.

What if, instead of posing a question to a few thousand paid panelists, you could survey two billion real consumers in real time. What would you ask?

In this live webinar, we’ll show you how to revolutionize your market research strategy with Qriously, a Brandwatch product, which is disrupting the market research sector.

In an industry-first, we’ll conduct a live survey sent out to up to two billion participants, and let the viewers decide which question to send.

The future of market research

Consumer

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How to Conduct Consumer Research in 2021

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