Understanding and mitigating the risks of lead generation

Presented by

Alain Desmier, Managing Director, Contact State

About this talk

30 minute webinar: The issues, risks and things to consider when buying leads from external lead generations. How can a lead buyer protect themselves? Learning Outcomes: •Understand the regulation that governs online lead generation •Learn to recognise the signs of misleading lead generation •Create a lead generation checklist to use before engaging a new lead generator

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