Pricing to Win with Monte Carlo Simulation

Presented by

Adam P. Cherrill, CMC, PfMP - President, Cherrill Consulting Group

About this talk

Voodoo. Smoke and Mirrors. Witchcraft. Not exactly. Pricing to Win is a complex discipline of cost and price estimating under parametric uncertainty subject to observable constraints. Cherrill Consulting Group (CCG) uses @RISK to provide critical pricing advisory to our aerospace and defense clients facing winner-take-all bidding decisions. LEARNING OBJECTIVES In this webinar Adam demonstrates the following capabilities: • How to construct a representative fixed-price model based on direct costs, indirect costs (I.e. overhead), and fee rate • How to choose the appropriate input distributions based on representative parameters • How to interpret the simulation output and visualize sources of variance • How to derive pricing recommendations based on the output distributions

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