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Modelling Uncertain Product Launches

Presented by

Andrew Evans, MBA

About this talk

Deciding on whether to, and how to, launch a new product is a highly uncertain and complex decision-making process. Not only is there a vast number of potential launch strategies, the best one to choose will depend on a future business environment which, today, no one can be certain about. Furthermore, different internal stakeholders may have very different views on the best way to proceed. So how can a range of potential launch strategies be clearly articulated, how can they be modelled robustly whilst taking into account their uncertainty? And how can results of any analysis be articulated clearly to stakeholders in a way that builds commitment to action? This presentation will propose a blend of facilitation and analytical approaches that can be used to bring teams to alignment on a preferred strategy for product launches.
Palisade

Palisade

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Palisade Company is the world’s leading provider of risk and decision analysis software solutions for science and industry. Our array of software products and custom services enhance the management experience by combining the latest in cutting-edge technology with over 35 years of analytics experience. Palisade’s unified software platform helps clients increase margins, improve performance, expand market share, and maximize operational efficiencies. We have a very simple mission: to minimize risk while maximizing potential.
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