Modelling Uncertain Product Launches

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Presented by

Andrew Evans, MBA

About this talk

Deciding on whether to, and how to, launch a new product is a highly uncertain and complex decision-making process. Not only is there a vast number of potential launch strategies, the best one to choose will depend on a future business environment which, today, no one can be certain about. Furthermore, different internal stakeholders may have very different views on the best way to proceed. So how can a range of potential launch strategies be clearly articulated, how can they be modelled robustly whilst taking into account their uncertainty? And how can results of any analysis be articulated clearly to stakeholders in a way that builds commitment to action? This presentation will propose a blend of facilitation and analytical approaches that can be used to bring teams to alignment on a preferred strategy for product launches.

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