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Monte Carlo Analysis for Forecasting Wins from Sales Funnel Data

Presented by

Jamie Genge, Head of Financial Planning and Analysis at National Physical Laboratory (NPL)

About this talk

This webinar describes the methodology and key considerations of using Monte Carlo analysis through a financial planning and analysis (FP&A) lens in order to forecast the likely value of project wins from current sales funnel data, and potential revenue flows from those projected wins. Traditional portfolio analysis using predicted win probabilities multiplied by individual opportunity information can give a misleading view of likely outcomes, especially when the opportunities are not similar in size and probability. Monte Carlo analysis overcomes this and gives a spread of likely outcomes based on the data from the sales funnel. This enables more accurate scenario planning activities around business demand and delivery profiles.
Palisade

Palisade

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Palisade Company is the world’s leading provider of risk and decision analysis software solutions for science and industry. Our array of software products and custom services enhance the management experience by combining the latest in cutting-edge technology with over 35 years of analytics experience. Palisade’s unified software platform helps clients increase margins, improve performance, expand market share, and maximize operational efficiencies. We have a very simple mission: to minimize risk while maximizing potential.
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