3 Ways Your Sales Team Can Utilize Predictive Marketing

Presented by

Latané Conant (CMO | 6sense) & Suaad Sait (President of Growth | XANT)

About this talk

Join Latané Conant, CMO of 6sense and author of No Form, No Spam, No Cold Calls as she discusses predictive marketing and the use of data in sales with Suaad Sait, President of Growth at XANT. The buyer's journey has changed-buyers are more educated than ever and require personalized techniques to move through the sales funnel. Conant's book displaces the spray and pray method and encourages the use of data to focus sales efforts and drive real results. Tune into this webinar to learn: - How to use Conant's method and Playbooks to seamlessly move prospects through the sales funnel and close more deals - How to take back control of the buyer's journey - What data you should be utilizing for the best results
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