In this session, Folloze with Metadata.io President Olivier L'Abbé will discuss the importance of intent data and audience modeling to better target accounts as part of ABM and demand generation programs.
RecordedSep 30 202031 mins
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Etai Back, CEO and Co-Founder at Folloze and Laura Ramos, VP and Principal Analyst from Forrester
Join Folloze and Laura Ramos, VP and Principal Analyst from Forrester for an informative webcast where we will share practical guidance for quickly evolving the performance of core account-based programs. Learn how top B2B brands such as Cisco, RingCentral, ServiceNow, Autodesk, and others plan to translate engagement into revenue and #GetItDoneIn2021.
- Realigning teams around a customer-centered mindset through data and deep sales and marketing alignment.
- Significantly improve the outcomes of your demand generation programs and virtual events by incorporating value-based and content-powered experiences.
- Connect marketing-led programs with sales-delivered pipeline and bookings.
Gray Garber Head of product Marketing at Folloze and Alisa Groocock, VP Principal Analyst Forrester Research
Join Folloze and SiriusDecisions-Forrester as we explore how COVID-19 has changed the future of marketing and how marketers are shifting their overall approach and strategy.
Randy Bracshe, VP Marketing at Folloze and Metadata.io President Olivier L'Abbé
In this session, Folloze with Metadata.io President Olivier L'Abbé will discuss the importance of intent data and audience modeling to better target accounts as part of ABM and demand generation programs.
Randy Bracshe, VP Marketing at Folloze and Colleen Goldblatt, Head of Global Account-Based Marketing Programs at Qlik
B2B marketers are planning for a post-COVID-19 recovery and growth without trusted physical channels such as events and field marketing. Folloze customer, Colleen Goldblatt, Head of Global Account-Based Marketing Programs at Qlik will discuss how she quickly pivoted to create a custom, virtual event to drive awareness and maintain momentum with new and existing and Qlik users — all while they work remotely.
David Brutman, Chief Product Officer & Co-Founder, Folloze
David Brutman, Chief Product Officer & Co-Founder, at Folloze lays out a content-powered ABM framework and share examples of companies executing content-centric ABM strategies effectively to successfully engage their key accounts, buying units, and decision-makers.
Randy Bracshe, VP Marketing at Folloze and Carlyn Manly, Head of marketing at Folloze
B2B marketing teams have always been challenged to scale their account-based marketing programs beyond a small handful of accounts. Today, the sobering COVID-19 realities are compounding this challenge and placing renewed pressures to deliver data-driven personalization across every account and stage of the customer lifecycle. In this webcast hosted by the Demand Gen Report, learn how to deliver powerful and personalized account-based experiences for today’s digital-only marketplace.
Adam Romanowski, Senior Director, ABM at RingCentral
Learn how leading B2B companies such as RingCentral are driving new revenue growth and connecting their marketing and sales teams with highly-tailored experiences.
Account ID Tools & Engagement Data Power Better ABM Experiences.
Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit https://www.folloze.com/.
Revenue and Growth Best PracticesRandy Bracshe, VP Marketing at Folloze and Metadata.io President Olivier L'Abbé[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]31 mins