All B2B Brands Want to Be Buyer-Centric, So What’s Stopping Them?

Presented by

Randy Brasche, VP Marketing, Folloze, Liz Kokoska, VP Demand Gen, Okta, Andrew Gaffney, Editorial Director, Demand Gen Report

About this talk

This session will debut exclusive new survey data revealing the challenges B2B marketing teams face as they digitize their go-to-market models. In addition to offering analysis of the survey results, the session will discuss real-world solutions and examples for how innovative companies such are Okta are getting ahead of the curve by rethinking the structure and approach of their marketing and revenue teams

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Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit