Best Practices Reinventing Your Marketing Team in a Buyer-Centric Marketplace

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Presented by

Randy Bracshe, VP Marketing at Folloze

About this talk

Rapidly shifting buying dynamics fueled by digital transformation underscore the need for B2B marketing teams to embrace buyer-centric strategies. In our new digital-only reality, the road to buyer-centricity requires a new approach to people, process, and technology. This Video will highlight new Folloze survey results on B2B marketing team challenges and opportunities
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Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit https://www.folloze.com/.