Best Practices Reinventing Your Marketing Team in a Buyer-Centric Marketplace

Presented by

Randy Bracshe, VP Marketing at Folloze

About this talk

Rapidly shifting buying dynamics fueled by digital transformation underscore the need for B2B marketing teams to embrace buyer-centric strategies. In our new digital-only reality, the road to buyer-centricity requires a new approach to people, process, and technology. This Video will highlight new Folloze survey results on B2B marketing team challenges and opportunities
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (30)
Subscribers (547)
Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit