Back 2the Basics: ABM Done Right in a Digital-First Marketplace

Presented by

Forrester VP & Principal Analyst, Alisa Groocock and Ryan Yoo, Head of Product Marketing at Folloze

About this talk

Join Ryan Yoo, Head of Product Marketing at Folloze, with a guest appearance by Forrester VP & Principal Analyst, Alisa Groocock, as they discuss how to build an ABM blueprint to rival even the most successful ABM programs today, including actionable insights and practical advice related to: 1- Building the foundation of a successful ABM blueprint 2- Selecting the most effective channel and content mix for your blueprint 3- Assembling the right team for executing your blueprint

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Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit