Name: Back 2the Basics: ABM Done Right in a Digital-First Marketplace
Start: 2021-09-23T16:30:00Z
End: 2021-09-23T16:30:59.000Z
Location: BrightTALK

Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit https://www.folloze.com/.

If your marketing team wants to retool their campaigns and revenue engines for a modern B2B buying journey, you need to watch this important session!

Top-3 Rules of B2B Marketing in a Digital-First and Hybrid-Everything World

COVID prompted huge innovations in #B2B marketing event strategies. Ryan Yoo, Head of Product Marketing at Folloze, and guest speaker Conrad Mills, Principal Analyst at Forrester, discuss new hybrid event models, and what CMOs believe the future b2b events will look like

B2B Event Strategy In A Post-COVID World

Given how congested the digital world is, it is critical to provide more value while creating an event than your competitors. Join us as Jeffrey L. Cohen leads us through his methodology for developing high-value offers, including how to examine your buyer's journey to determine where high-value offers may have the greatest effect in the first place

Pipeline Down? It’s Time to Rethink Your Offers & Reinvent How You Deliver Them

Folloze and Shellie Smith from Autodesk talk ABM step-by-step breakdown, real customer results, and ways to impact revenue.

Convert from the Get-Go and Engage All Along the Way.

B2B vendors are rethinking their approach to growth and prepare their sales and marketing teams for a future defined Account-Based Experience.
At Folloze PlaybooX Masterclass, Latané Conant at 6sense shared wonderful insights about data, anonymous buyers, AI, and customer experience.

Surrounding the Buying Committee while Engaging the C-Suite with CMO at 6sense.

Desciption: RollWorks, a division of NextRoll CMO Randi Barshack talk about the next level of large event and breaks down best practices to drive registration at virtual events.

Combatting Virtual Event Fatigue with RollWorks, a division of NextRoll CMO.

Folloze and 6sense discuss what their partnership means for frontline marketing teams and discover how to create 1:1 omnichannel buying journeys at scale. Clari's Senior Manager of Growth Marketing, Jennifer Finney, also joining and highlight that data-driven personalization is a major key to increasing your brand's relevancy which drives engagement and conversion.

Architecting Personalized Buyer Experiences At Scale

Clari's Senior Manager of Growth Marketing, Jennifer Finney, highlighted that data-driven personalization is a major key to increasing your brand's relevancy which drives engagement and conversion.

In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. And as frontline marketers are asked to execute more and more of these types of targeted events, you'll want an 'easy button' for delivering memorable and unique virtual event experiences.
Join us for the launch of Folloze Live Events, where David Brutman, Co-Founder & Chief Product Officer, will walk us through how to execute a complete event journey - including pre, during and post - no matter the size or scale of the audience.

Targeted Virual Events At The Click Of A Button

Join Ryan Yoo, Head of Product Marketing at Folloze, with a guest appearance by Forrester VP & Principal Analyst, Alisa Groocock, as they discuss how to build an ABM blueprint to rival even the most successful ABM programs today, including actionable insights and practical advice related to:
1- Building the foundation of a successful ABM blueprint
2- Selecting the most effective channel and content mix for your blueprint
3- Assembling the right team for executing your blueprint

Back 2the Basics: ABM Done Right in a Digital-First Marketplace

Rapidly shifting buying dynamics fueled by digital transformation underscore the need for B2B marketing teams to embrace buyer-centric strategies. In our new digital-only reality, the road to buyer-centricity requires a new approach to people, process, and technology. This Video will highlight new Folloze survey results on B2B marketing team challenges and opportunities

Best Practices Reinventing Your Marketing Team in a Buyer-Centric Marketplace

Account Based Marketing

B2B Content Marketing

Buyer Journey

Digital Experience

Frontline marketer

Marketing Analytics

Marketing and Sales Alignment

Marketing Attribution

Personalization

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Back 2the Basics: ABM Done Right in a Digital-First Marketplace

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About this talk

Folloze