Back 2the Basics: ABM Done Right in a Digital-First Marketplace

Logo
Presented by

Forrester VP & Principal Analyst, Alisa Groocock and Ryan Yoo, Head of Product Marketing at Folloze

About this talk

Join Ryan Yoo, Head of Product Marketing at Folloze, with a guest appearance by Forrester VP & Principal Analyst, Alisa Groocock, as they discuss how to build an ABM blueprint to rival even the most successful ABM programs today, including actionable insights and practical advice related to: 1- Building the foundation of a successful ABM blueprint 2- Selecting the most effective channel and content mix for your blueprint 3- Assembling the right team for executing your blueprint

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (24)
Subscribers (485)
Folloze builds the leading B2B Personalized Marketing Platform. With Folloze, sales and marketing teams can quickly create personalized digital experiences that boost account engagement from their demand generation, Account-Based Marketing, virtual events, channel, and sales enablement programs. The world’s top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to fuel long-term growth across the entire customer journey. To learn more, visit https://www.folloze.com/.