Conversation with BlueCross BlueShield on the value of SN ITBM to manage needs

Presented by

Robyn Sah, Blue Cross Blue Shield of Louisiana; Tabby Vos, ServiceNow; Lilly Souksamlane, ServiceNow; Jim Tisch, ServiceNow

About this talk

Watch this webinar as we discuss the value that BlueCross BlueShield Louisiana received from ServiceNow in managing their ideation and demand. Poor demand management processes lead to non-value-added work, as detailed in a 2018 McKinsey study: “Current planning approaches are insufficient for today’s reality, and a main reason why 70% of IT development is spent on repeat/non-value add work." It is critical to do demand intake properly to achieve the organizational outcomes you want. As strategic requests (your intake) come from numerous sources and are delivered via many channels, it’s important that “leaders should consider making governance and funding changes that support technology innovation and a product-centric focus,” according to Deloitte. In this webinar we: • Show how BlueCross BlueShield LA conducts their planned and unplanned work • Review best practices from BlueCross BlueShield LA in using the ServiceNow platform and IT Business Management (ITBM) solutions to make their workflow better across the organization • Learn from the BlueCross BlueShield LA experience in rolling out their ITBM solution for managing organizational demands Featured speakers: Robyn Sah, ServiceNow development manager, Blue Cross Blue Shield of Louisiana Tabby Vos, principal product success manager, ServiceNow Lilly Souksamlane, senior principal product manager, ServiceNow Jim Tisch, product marketing director, ServiceNow

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