Creating a demand management strategy to align with the business

Presented by

Doug Page, senior principal product manager, ServiceNow; Jim Tisch, product marketing director, ServiceNow

About this talk

As enterprises face pressure to find new ways to grow, it’s vital that investment requests (“intake”) are properly planned, implemented, and managed. IT executives face the task of efficiently managing and forecasting product and service demand, as well as business outcomes. To reduce project failure rates, it’s important that IT makes informed investment decisions—ones that align with the business’ strategy and enables new opportunities. Traditional demand management with IT needs to change. The challenge lies in realizing the business value that organizational investments can deliver. To gain a competitive edge, stimulate innovation, delight customers, and adapt quickly to changing market circumstances, organizations need to adopt a modern approach and mindset to the demand management process. Join us as we discuss planning and implementing effective demand management strategies and how they can lead to the outcomes you desire. In this webinar you’ll learn: - How the ServiceNow platform can help you track, manage, and forecast the demand for products and services - How to evolve strategic requests to match internal digital transformation - How to balance demand and innovation - The costs of poor demand management processes Featured Speakers: Doug Page, senior principal product manager, ServiceNow Jim Tisch, product marketing director, ServiceNow

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