Using the Scaled Agile Framework to drive global digital marketing

Presented by

Anne Retterer & Mariette Pepping of ServiceNow

About this talk

ServiceNow’s Digital Marketing and Localization teams use Agile (SAFe) to create a holistic digital experience that supports corporate objectives while improving employee and customer engagement. Agile is the foundation of Marketing’s digital transformation to increase operational agility and enhance the rapid delivery of results. In this session, we will explore the adoption journey, lessons learned, and the impact: increased pipeline, improved efficiencies across a global footprint, and a better geo-specific experience. Join speakers Anne Retterer, Director, Agile Technical Program Management, ServiceNow & Mariette Pepping, Director, Marketing Localization, ServiceNow.
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