How Can FinTech Marketers Battle Webinar Fatigue and Generate Leads?

Presented by

Payal Raina, Founder of FinTech B2B Marketing

About this talk

“What, no, not another webinar!” Sound familiar? As we all are stuck behind our screens working from home, webinars seem to be the most popular inbound marketing - a go-to tactic to generate leads and engage audiences. At least several times a day we all are probably asked to sign-up for a new webinar. Enter the new world of “Webinar Fatigue,” a new phrase we’ve coined in this COVID-19 environment to describe the overall feeling toward the over bombardment of webinar offerings resulting in a lack of interest. With an influx of webinars started to replace everything from tradeshow events to traditional face-to-face sales operations, how can marketing teams create engaging content and generate NEW leads? Join the virtual discussion with leading marketing experts from the FinTech, RegTech, WealthTech and financial services industry and learn: • How marketers can avoid the mistake of overdoing webinar effort to drive lead generation • Top tactics brands can implement now to combat the webinar fatigue • New innovative ways to generate inbound traffic • How brands can keep audiences interested given no one knows how long this pandemic will continue? Moderator • Payal Raina, Founder of Fintech B2B Marketing and Global Head of Marketing at Torstone Technology Panelists • April Rudin, Founder and CEO at the Rudin Group • Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech Women • Andrew Carrier, Founder of WhatsNext Partners

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