Demystifying Diversity & Inclusion For FinTech Marketers-What's Your Next Step?

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Presented by

Payal Raina, Founder of FinTech B2B Marketing

About this talk

Many Financial Services and FinTech firms recognise the need to create a diverse and inclusive culture. But when it comes to Diversity & Inclusion (D&I), so often we hear the question “where do we start?” This is exactly what the new FinTech B2B Marketing webinar series will tackle. The 5-part webinar series is specially tailored for marketers and will answer questions like: - Why is a diverse and culture important? - How does it impact my company’s brand and bottom line? - How can we build D&I into our marketing strategy? - How can we address the ‘S’ in ESG, and leverage data to understand how to measure performance? - Why should Marketing and HR join forces to champion D&I in the workplace? We have invited a number of marketing leaders, diversity practitioners and HR professionals from across the financial services and FinTech industries to explore how you can promote diversity, inclusion and equality to shape your workforce and serve your clients. The world-class insights and data points gathered from 5-part webinars will feed into creating a 5-STEPS D&I GUIDE FOR FINTECH MARKETERS (a white paper report). Which would be an essential tool for Financial Services and FinTech marketers to use and help drive the D&I agenda in their respective businesses. Moderator: - Payal Raina, Founder of FinTech B2B Marketing & Global Head of Marketing Torstone Technology Panel members: - Lucinda Wakefield - Head of Diversity and Inclusion, EMEA at BNY Mellon - Anoosha Livani -Director, UK Head of Marketing at Societe Generale Securities Services - Lucy Heavens - Co-founder at Regtech Women Discussion topics- During this event, D&I and marketing leaders will discuss: - Defining D&I; - How has D&I evolved? - Is inclusion high enough on the agenda at your organisation? Case-study of D&I in the workplace - What can you do as an individual to drive inclusion at your organisation and what is the best way to measure progress? - What next for D&I and what role marketers can play?
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