The importance of an inclusive culture- how can it impact your company's brand?

Presented by

Lucy Heavens, Advisory Board Member at FinTech B2B Marketing

About this talk

Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify underserved voices and represent diverse audiences. In this webinar we will discuss: • What does an ‘inclusive culture’ look like? • Inclusive brand marketing: is it high enough on the agenda at your organisation? • How can marketing professionals cultivate diversity and inclusivity in the creative work they do? Why is this important? • How has the pandemic and remote working impacted diversity and inclusion? • What can I do as an individual to drive inclusion at my organisation? Panel moderator Lucy Heavens, Advisory Board Member at FinTech B2B Marketing Panel members: Clare Black, Director of Corporate Affairs and Communications at Innovate Finance Darren Franks, CEO & Founder at TalentintheCloud Marta Izquierdo, Head of Marketing EMEA at IG

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