Content Marketing Trends 2021: How can FinTech Marketers Transform their Content

Presented by

Payal Raina, Founder at FinTech B2B Marketing

About this talk

Content marketing continues to play a key part in storytelling for B2B marketers - helping businesses to generate new leads, showcase firm's thought leadership and amplify brand awareness. The start of the year is often the time to take a fresh look at deploying a successful content marketing strategy to keep ahead of competition and stay relevant to your audience. Register today to join leading industry experts from the financial services and tech space including; Moderator Payal Raina, Founder of FinTech B2B Marketing Panel members - Ximene Weaver, Head of Marketing and Content at Savvy Investor - Ele Ward, Head of Marketing at CoGo - Alex Shevelenko, CEO & Co-Founder at Relayto During the panel discussion, our industry experts will discuss: - What content marketing trends they're most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan - Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021 - How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business - Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.
FinTech Marketing Community

FinTech Marketing Community

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We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program. The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends. Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage. Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.
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