Content Marketing Trends 2021: How can FinTech Marketers Transform their Content

Presented by

Payal Raina, Founder at FinTech B2B Marketing

About this talk

Content marketing continues to play a key part in storytelling for B2B marketers - helping businesses to generate new leads, showcase firm's thought leadership and amplify brand awareness. The start of the year is often the time to take a fresh look at deploying a successful content marketing strategy to keep ahead of competition and stay relevant to your audience. Register today to join leading industry experts from the financial services and tech space including; Moderator Payal Raina, Founder of FinTech B2B Marketing Panel members - Ximene Weaver, Head of Marketing and Content at Savvy Investor - Ele Ward, Head of Marketing at CoGo - Alex Shevelenko, CEO & Co-Founder at Relayto During the panel discussion, our industry experts will discuss: - What content marketing trends they're most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan - Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021 - How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business - Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.

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