Presented by
Payal Raina, Founder of FinTech B2B Marketing
DEMYSTIFYING ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) FOR FINTECH MARKETERS
About this talk
Moderator:
Payal Raina, Founder of FinTech B2B Marketing
Panel members
Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank - Corporate Bank
Nicole Andreson - Managing Partner & CEO - Redsand Ventures
Virginie O'Shea - Founder at Firebrand Research
- Defining ESG and how has it evolved?
- Harmonising the interpretation of ESG: from self-reporting to scoring mechanisms
- Why are companies looking at ESG as a long term strategic imperative and how does this drive the bottom line?
- Evolving ESG from the theoretical to the real asset level and tangible use cases where the capital needs to go
- With the lens focussing on the real world assets and deploying financial products to these assets, how should marketers message to the market?
- What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not?
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