DEMYSTIFYING ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) FOR FINTECH MARKETERS

Moderator: Payal Raina, Founder of FinTech B2B Marketing Panel members Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank - Corporate Bank Nicole Andreson - Managing Partner & CEO - Redsand Ventures Virginie O'Shea - Founder at Firebrand Research - Defining ESG and how has it evolved? - Harmonising the interpretation of ESG: from self-reporting to scoring mechanisms - Why are companies looking at ESG as a long term strategic imperative and how does this drive the bottom line? - Evolving ESG from the theoretical to the real asset level and tangible use cases where the capital needs to go - With the lens focussing on the real world assets and deploying financial products to these assets, how should marketers message to the market? - What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not?