Content marketing continues to play a key part in storytelling for B2B marketers - helping businesses to generate new leads, showcase firm's thought leadership and amplify brand awareness. The start of the year is often the time to take a fresh look at deploying a successful content marketing strategy to keep ahead of competition and stay relevant to your audience.
Register today to join leading industry experts from the financial services and tech space including;
Moderator
Payal Raina, Founder of FinTech B2B Marketing
Panel members
- Ximene Weaver, Head of Marketing and Content at Savvy Investor
- Ele Ward, Head of Marketing at CoGo
- Alex Shevelenko, CEO & Co-Founder at Relayto
During the panel discussion, our industry experts will discuss:
- What content marketing trends they're most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan
- Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021
- How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business
- Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.