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The Role of Data and Why it Matters? A Focus on the 'S' in ESG

Join us for episode 4 in our D&I webinar series: The Role of Data and Why it Matters? A Focus on the 'S' in ESG - What's your next step?

The key to any successful diversity and inclusion (D&I) program, is to improve both diversity and inclusion. The saying “What gets measured, gets managed”, is relevant here… but how do we measure how diverse or inclusive an organisation is? And how important is it to understand the data behind these initiatives?
Join us to explore:

- The value of inclusion as a policy
- The sectors that are ahead of the game in terms of inclusive cultures and who we can learn from
- Which firms are the game changers
- How D&I can be accelerated, what data is currently available, what performance should be measured

Presenter: Lucy Heavens - Advisory Board Member at FinTech B2B Marketing

Panel Members:
Guinevere Taylor - Director, EMEA Distribution at RBC Global Asset Management
Damon Gatison - Director, Professional Services at InvestCloud
Denise Gee - Co-Founder / Co-Founder & Managing Director at Findexable / MagnaCarta
Recorded May 12 2021 59 mins
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Presented by
Lucy Heavens - Advisory Board Member at FinTech B2B Marketing
Presentation preview: The Role of Data and Why it Matters? A Focus on the 'S' in ESG

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  • Channel
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  • Wealth and Asset Management 4.0: What Lies Ahead in a Digital-First World Jun 30 2021 4:00 pm UTC 60 mins
    Lucy Heavens, Advisory Board Member, FinTech B2B Marketing
    Description: Wealth providers are morphing into digital-first businesses. Artificial intelligence, blockchain, edge computing, and other emerging technologies are driving high-speed change that has not been seen in a generation, giving rise to the concept of Wealth 4.0. At the same time, investor priorities are shifting as social, economic, and demographic changes continue to unfold against the backdrop of the pandemic.


    Join ESI ThoughtLab, FinTech B2B Marketing, and advisory members from Wealth and Asset Management 4.0, a global study on the future of wealth and asset management, for an interactive panel discussion examining the digital trends, emerging technologies, and investor priorities remaking the industry. Hear from industry experts and insiders from organizations including Salesforce and FIS Global.


    Agenda:

    Introductions and Program Overview, 12:00 – 12:15 PM ET
    Lucy Heavens, Advisory Board Member, FinTech B2B Marketing


    Panel Q&A moderated by Lucy Heavens, 12:15 – 12.45 PM ET
    Lou Celi, CEO, ESI ThoughtLab
    Melissa Cullen, Global Head of Strategy, Wealth and Retirement, FIS Global
    Cory Haberkorn, Senior Manager, Global Go to Market-Wealth & Asset Management, Salesforce



    Audience Q&A, 12:45 – 12:55 PM
    All parties involved



    Session Conclusion and Closing Remarks, 12:55 – 1:00 PM
    Lucy Heavens
  • DEMYSTIFYING ABM: ACHIEVING PERSONALISATION AT SCALE Jun 29 2021 1:30 pm UTC 45 mins
    Iulia Balan - Managing Director, Head of Product & Account-Based Marketing at State Street
    Register today to join an insightful discussion on effective ways to scale account-based marketing. Whether you are looking to expand an existing ABM pilot into a full-blown ABM strategy, or simply thinking to make sure your approach is scalable from the get-go, this session is for you.


    Speakers:
    Danny Nail, Account Based Engagement Lead – Microsoft Financial Services
    Iulia Balan, Managing Director, Head of Product & Account-Based Marketing, State
    Street (Moderator)
    Payal Raina, Founder of FinTech B2B Marketing; Global Head of Marketing at Torstone
    Technology
    Sumeet Vermani, Global Vice President of Marketing, GPS

    Discussion points include:
    How do you put the theory of “personalization at scale” into practice for the most important
    accounts for your organization? During the webinar, our speakers will discuss some key
    considerations for achieving scale in account-based marketing, including:

    - Making sure you are ready to expand an existing pilot or program: from organizational buy-
    in, to putting in place repeatable processes and understanding the impact on team

    - Account selection methods that support scaling such as tiering and segmentation
    - Personalization techniques at scale such as dynamic content emails, web personalisation,
    targeted digital ads
    - The role of technology in achieving scale.
  • Why data matters? Measuring success and the role of benchmarking Jun 23 2021 1:00 pm UTC 45 mins
    Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing
    Join us for episode 4 in our ESG webinar series: The Role of Data and Why it Matters? A Focus on the 'S' in ESG - What's your next step?

    How do you measure success in your ESG marketing strategy
    - How is ESG embedded in your marketing culture and your long-term strategy?
    - Who are the game changers? What do the ESG ratings agencies think?
    - How can ESG progress & performance be measured and what data is currently available?

    Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing
    Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank
    Other speakers - TBC
  • “Why data matters? Measuring success and the role of benchmarking ?” Jun 23 2021 8:30 am UTC 58 mins
    Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing
    Join us for episode 4 in our ESG webinar series: The Role of Data and Why it Matters? A Focus on the 'S' in ESG - What's your next step?

    The key to any successful diversity and inclusion (D&I) program, is to improve both diversity and inclusion. The saying “What gets measured, gets managed”, is relevant here… but how do we measure how diverse or inclusive an organisation is? And how important is it to understand the data behind these initiatives?
    Join us to explore:

    - The value of inclusion as a policy
    - The sectors that are ahead of the game in terms of inclusive cultures and who we can learn from
    - Which firms are the game changers
    - How D&I can be accelerated, what data is currently available, what performance should be measured

    Presenter: Lucy Heavens - Advisory Board Member at FinTech B2B Marketing

    Panel Members:
    Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing
    Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank
  • D&I Strategy building diverse talent pipeline - How can Marketing and HR partner Jun 16 2021 2:00 pm UTC 45 mins
    Payal Raina, Global Head of Marketing at Torstone Technology & Founder of FinTech B2B Marketing
    Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify underserved voices and represent diverse audiences. In this webinar we will discuss:

    1.The need for organisations to practise what they preach;
    2.The role of D&I champions in the workplace;
    3.The importance of D&I in maintaining a healthy talent pool, retention of staff and recruitment pipeline.

    Panel members:
    Payal Raina- Global Head of Marketing at Torstone Technology
    Anoosha Livani - Advisory Board Member, FinTech B2B Marketing
    Devonne Spence - Global Head of PR of Soldo
  • Wealth & Asset Management 4.0: Digital, social, and economic shifts Recorded: May 27 2021 66 mins
    Payal Raina - Founder, FinTech B2B Marketing
    Wealth & Asset Management 4.0: How digital, social, and economic shifts transform markets

    The ongoing pandemic has been a watershed event for businesses and their customers around the world, particularly for the wealth and asset management industry. The crisis has rapidly sped up digital, social, economic, demographic, and regulatory shifts that were already transforming the industry. But the pandemic also has prompted investors to reexamine their life priorities, investment plans, and the way they interact with their wealth management providers.

    Join ESI ThoughtLab, FinTech B2B Marketing, and advisory board members of the Wealth and Asset Management 4.0 research study for an interactive panel discussion examining the megatrends disrupting the industry and the future of wealth and asset management. Hear from industry experts and insiders from Charles Schwab & Co., Deloitte, and eToro.
    Moderator: Payal Raina - Founder, FinTech B2B Marketing
    Andrew D’Anna - SVP, Retail Strategy & Client Experience, Charles Schwab & Co.
    Gauthier Vincent - Lead Wealth Management Consulting Partner, Deloitte
    Ronen Assia - Co-Founder and CEO, eToro
    Lou Celi - CEO, ESI ThoughtLab

    Discussion points:
    • Why is this research so timely and important now?
    • What are the biggest disruptors impacting the wealth and asset management industry today?
    • How has the pandemic accelerated the transformation of the industry?
    • What lasting changes should we expect in how work gets done and clients are serviced?
    • How are investors’ behaviors, priorities, and expectations changing, and how are firms adapting their products and services to meet their clients’ needs?
  • ESG Marketing Best Practices - Developing Performance-based Marketing Strategies Recorded: May 21 2021 57 mins
    Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing
    Moderator: Virginie O'Shea - Fintech Marketing Advisory Board Member and Founder of Firebrand Research


    Panel members:
    Emma Bickerstaffe - Director ESG at MJ Hudson
    Andrew Marshall - Vice Chairman, Cognito
    Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank

    This third episode of the webinar series sets out defining ESG, takes us all back to basics and importantly what role marketers can play to bring ESG to the top of their business agenda. In the session, will discuss:

    - How does your company incorporate ESG into its operations and align with external partners to bridge the gap between its sustainability KPIs and its operations?
    - What are the latest ESG regulatory frameworks and how do companies adopt them in their sustainable KPIs? What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not?
    - How can marketers show alignment between a company’s ESG goals, their operations and the external frameworks?
  • The Role of Data and Why it Matters? A Focus on the 'S' in ESG Recorded: May 12 2021 59 mins
    Lucy Heavens - Advisory Board Member at FinTech B2B Marketing
    Join us for episode 4 in our D&I webinar series: The Role of Data and Why it Matters? A Focus on the 'S' in ESG - What's your next step?

    The key to any successful diversity and inclusion (D&I) program, is to improve both diversity and inclusion. The saying “What gets measured, gets managed”, is relevant here… but how do we measure how diverse or inclusive an organisation is? And how important is it to understand the data behind these initiatives?
    Join us to explore:

    - The value of inclusion as a policy
    - The sectors that are ahead of the game in terms of inclusive cultures and who we can learn from
    - Which firms are the game changers
    - How D&I can be accelerated, what data is currently available, what performance should be measured

    Presenter: Lucy Heavens - Advisory Board Member at FinTech B2B Marketing

    Panel Members:
    Guinevere Taylor - Director, EMEA Distribution at RBC Global Asset Management
    Damon Gatison - Director, Professional Services at InvestCloud
    Denise Gee - Co-Founder / Co-Founder & Managing Director at Findexable / MagnaCarta
  • DEMYSTIFYING ABM: From Account-Based Marketing to Account-Based Engagement Recorded: May 6 2021 51 mins
    Payal Raina - Founder / Global Head of Marketing at FinTech B2B Marketing and Torstone Technology
    During the webinar, our speakers will share their experiences across various stages of ABM implementation and what it takes to move beyond marketing towards account-based engagement. Whether you are a marketer working for a young or established financial services / FinTech company, or a marketing leader thinking about establishing an ABM function, join the discussion to learn:

    - Why ABM is the new normal for B2B organisations in a (post-)pandemic world, with marketing becoming an extended sales channel
    - Why every ABM programme looks different and should be based on a realistic vision of resources and commitment
    - How to obtain reliable data to enable content customisation and personalised engagement
    - How to engage the sales organisation to deliver meaningful account-based engagement
    - What metrics matter across the journey – and how to set expectations along the way
    - What is the role of technology in achieving scale?

    Speakers:
    Marnie Giuranna Zaccaria - Global Account-Based Marketing Lead at Finastra
    Amit Sharma - Global Head – Marketing Strategy, Marketing Operations & Strategic Alliances at Tata Communications
    Iulia Balan - Managing Director, Head of Product & Account-Based Marketing at State Street
  • Diversity & Inclusion – Marketing for Social Good - What's your Next Step? Recorded: Apr 28 2021 50 mins
    Payal Raina, Founder of FinTech B2B Marketing
    Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify underserved voices and represent diverse audiences. In this webinar we will discuss:
    Crisis time – is D&I being pushed down the agenda?
    How can the Fintech services and the FinTech industry encourage authentic leadership endorsement?
    D&I as an embedded part of corporate strategy – how to address the cynics and move away from box ticking?
    Measuring Progress: The use of metrics to drive greater inclusivity
    Being a D&I ally / champion?

    Panel members:
    - Noreen Biddle Shah, Head of Client Marketing & Corporate Communications at State Street, EMEA
    - Anoosha Livani, Director & UK Head of Marketing at Societe Generale Securities
    - Chris Wilson, Communications Lead, Coutts
  • ESG ON THE GROUND – how to turn talk into action and the role of marketing Recorded: Apr 23 2021 61 mins
    Presented by: Janet Du Chenne, Advisory Board Member at FinTech B2B Marketing Community
    Presented by: Janet Du Chenne, Advisory Board Member at FinTech B2B Marketing Community

    Panel members
    Sarah Sinclair - Co-Founder and CEO at Change Gap
    Jonathan Watkins - Managing Editor / CEO at Global Custodian / Tungsten Publishing
    Virginie O'Shea - Founder at Firebrand Research

    This second episode of the webinar series sets out defining ESG, takes us all back to basics and importantly what role marketers can play to bring ESG to the top of their business agenda. In the session, will discuss:

    - How does your company incorporate ESG into its operations and align with external partners to bridge the gap between its sustainability KPIs and its operations?
    - What are the latest ESG regulatory frameworks and how do companies adopt them in their sustainable KPIs? What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not?
    - How can marketers show alignment between a company’s ESG goals, their operations and the external frameworks?
  • How to amplify your FinTech marketing game - top career enhancing tools Recorded: Apr 20 2021 46 mins
    Payal Raina - Founder, FinTech B2B Marketing
    How to amplify your FinTech marketing game Top tools to develop your career, personal brand, network & discover a global community that you love.

    We're delighted to announce the launch of our Premium membership programme

    In 2020, marketers faced unique challenges to re-imagine the delivery of customer acquisition and retention, as well as bringing products and services to market. In the absence of tools to navigate new obstacles in a pandemic, the expectation for marketers to be agile and pragmatic while adapting their strategies intensified. Recognising these challenges, FinTech B2B Marketing was launched in October 2020 with the sole mission of bringing together financial services and technology marketers, previously operating in silos, to help simplify complexity of marketing in the FinTech industry.

    Are you in marketing and looking to upskill? Would you like to network and learn from other marketing professionals in the FinTech industry? Want to learn the latest insights in strategic, digital, content, social, and influencer marketing?

    Join our Premium membership launch webinar where, our founder Payal Raina, will discuss:

    - Why the FinTech Marketing global community was born, the values and benefits of being a part of the community.

    - Why staying ahead matters now more than ever for marketers to develop your career, personal brand and network

    - How the Fintech Marketing community can help marketers to leverage ‘influencer marketing’ to amplify their brand voice in the current pandemic

    - Why it matters more than ever for Financial Services and Tech Marketers to join hands
  • Content Marketing Trends 2021: How can FinTech Marketers Transform their Content Recorded: Apr 1 2021 58 mins
    Payal Raina, Founder at FinTech B2B Marketing
    Content marketing continues to play a key part in storytelling for B2B marketers - helping businesses to generate new leads, showcase firm's thought leadership and amplify brand awareness. The start of the year is often the time to take a fresh look at deploying a successful content marketing strategy to keep ahead of competition and stay relevant to your audience.

    Register today to join leading industry experts from the financial services and tech space including;
    Moderator
    Payal Raina, Founder of FinTech B2B Marketing

    Panel members
    - Ximene Weaver, Head of Marketing and Content at Savvy Investor
    - Ele Ward, Head of Marketing at CoGo
    - Alex Shevelenko, CEO & Co-Founder at Relayto

    During the panel discussion, our industry experts will discuss:
    - What content marketing trends they're most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan
    - Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021
    - How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business
    - Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.
  • Content Marketing Trends 2021: How can FinTech Marketers Transform their Content Recorded: Mar 23 2021 59 mins
    Payal Raina, Founder at FinTech B2B Marketing
    Content marketing continues to play a key part in storytelling for B2B marketers - helping businesses to generate new leads, showcase firm's thought leadership and amplify brand awareness. The start of the year is often the time to take a fresh look at deploying a successful content marketing strategy to keep ahead of competition and stay relevant to your audience.

    Register today to join leading industry experts from the financial services and tech space including;
    Moderator
    Payal Raina, Founder of FinTech B2B Marketing

    Panel members
    - Ximene Weaver, Head of Marketing and Content at Savvy Investor
    - Ele Ward, Head of Marketing at CoGo
    - Alex Shevelenko, CEO & Co-Founder at Relayto

    During the panel discussion, our industry experts will discuss:
    - What content marketing trends they're most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan
    - Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021
    - How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business
    - Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.
  • The importance of an inclusive culture- how can it impact your company's brand? Recorded: Mar 23 2021 58 mins
    Lucy Heavens, Advisory Board Member at FinTech B2B Marketing
    Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify underserved voices and represent diverse audiences. In this webinar we will discuss:
    • What does an ‘inclusive culture’ look like?
    • Inclusive brand marketing: is it high enough on the agenda at your organisation?
    • How can marketing professionals cultivate diversity and inclusivity in the creative work they do? Why is this important?
    • How has the pandemic and remote working impacted diversity and inclusion?
    • What can I do as an individual to drive inclusion at my organisation?

    Panel moderator
    Lucy Heavens, Advisory Board Member at FinTech B2B Marketing

    Panel members:
    Clare Black, Director of Corporate Affairs and Communications at Innovate Finance
    Darren Franks, CEO & Founder at TalentintheCloud
    Marta Izquerido, Head of Marketing EMEA at IG
  • DEMYSTIFYING ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) FOR FINTECH MARKETERS Recorded: Mar 18 2021 55 mins
    Payal Raina, Founder of FinTech B2B Marketing
    Moderator:
    Payal Raina, Founder of FinTech B2B Marketing

    Panel members
    Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank - Corporate Bank
    Nicole Andreson - Managing Partner & CEO - Redsand Ventures
    Virginie O'Shea - Founder at Firebrand Research

    - Defining ESG and how has it evolved?
    - Harmonising the interpretation of ESG: from self-reporting to scoring mechanisms
    - Why are companies looking at ESG as a long term strategic imperative and how does this drive the bottom line?
    - Evolving ESG from the theoretical to the real asset level and tangible use cases where the capital needs to go
    - With the lens focussing on the real world assets and deploying financial products to these assets, how should marketers message to the market?
    - What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not?
  • The importance of an inclusive culture- how can it impact your company's brand? Recorded: Mar 10 2021 59 mins
    Lucy Heavens, Advisory Board Member at FinTech B2B Marketing
    Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify underserved voices and represent diverse audiences. In this webinar we will discuss:
    • What does an ‘inclusive culture’ look like?
    • Inclusive brand marketing: is it high enough on the agenda at your organisation?
    • How can marketing professionals cultivate diversity and inclusivity in the creative work they do? Why is this important?
    • How has the pandemic and remote working impacted diversity and inclusion?
    • What can I do as an individual to drive inclusion at my organisation?

    Panel moderator
    Lucy Heavens, Advisory Board Member at FinTech B2B Marketing

    Panel members:
    Clare Black, Director of Corporate Affairs and Communications at Innovate Finance
    Darren Franks, CEO & Founder at TalentintheCloud
    Marta Izquierdo, Head of Marketing EMEA at IG
  • A Marketers Guide to Negotiating Capital Markets Regulation Recorded: Mar 1 2021 50 mins
    Payal Raina, Founder of FinTech B2B Markteting
    This webinar sets out an understanding of how financial regulation might be usefully used by marketers in order to bring their product or service to market. In the session, will discuss:

    Major themes in regulation in 2021 including investor protection, transparency, etc;
    Specific rules and categories e.g. capital rules, market supervision;
    Where change occurs – Operational impact, initial costs, technology support and timeframes for change;
    How services and tools can support that process of change;
    Key elements to understand including a positive and negative impact on different stakeholders.
  • Re-engineering B2B marketing in financial services – the way forward Recorded: Feb 23 2021 59 mins
    Payal Raina, Founder of FinTech B2B Marketing
    - How have B2B marketers pivoted from face-to-face to digital?
    - How has the strategy within Asia been different? Since Asia was impacted first, how has this impacted the marketing aspect?
    - The deployment of multi-channel lead generations digitally – is this sustainable?
    - Is hybrid going to be the future in 2021? Will we return to full capacity in-person events, but spaced out venues
  • Demystifying Diversity & Inclusion For FinTech Marketers-What's Your Next Step? Recorded: Feb 10 2021 54 mins
    Payal Raina, Founder of FinTech B2B Marketing
    Many Financial Services and FinTech firms recognise the need to create a diverse and inclusive culture. But when it comes to Diversity & Inclusion (D&I), so often we hear the question “where do we start?”

    This is exactly what the new FinTech B2B Marketing webinar series will tackle. The 5-part webinar series is specially tailored for marketers and will answer questions like:

    - Why is a diverse and culture important?
    - How does it impact my company’s brand and bottom line?
    - How can we build D&I into our marketing strategy?
    - How can we address the ‘S’ in ESG, and leverage data to understand how to measure performance?
    - Why should Marketing and HR join forces to champion D&I in the workplace?

    We have invited a number of marketing leaders, diversity practitioners and HR professionals from across the financial services and FinTech industries to explore how you can promote diversity, inclusion and equality to shape your workforce and serve your clients.

    The world-class insights and data points gathered from 5-part webinars will feed into creating a 5-STEPS D&I GUIDE FOR FINTECH MARKETERS (a white paper report). Which would be an essential tool for Financial Services and FinTech marketers to use and help drive the D&I agenda in their respective businesses.
    Moderator:
    - Payal Raina, Founder of FinTech B2B Marketing & Global Head of Marketing Torstone Technology
    Panel members:
    - Lucinda Wakefield - Head of Diversity and Inclusion, EMEA at BNY Mellon
    - Anoosha Livani -Director, UK Head of Marketing at Societe Generale Securities Services
    - Lucy Heavens - Co-founder at Regtech Women

    Discussion topics-
    During this event, D&I and marketing leaders will discuss:
    - Defining D&I;
    - How has D&I evolved? - Is inclusion high enough on the agenda at your organisation? Case-study of D&I in the workplace
    - What can you do as an individual to drive inclusion at your organisation and what is the best way to measure progress?
    - What next for D&I and what role marketers can play?
We arm marketers from financial & tech sector with latest insights
FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech.

Visit us at www.fintechb2bmarketing.com to join as a FREE member.

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  • Live at: May 12 2021 2:00 pm
  • Presented by: Lucy Heavens - Advisory Board Member at FinTech B2B Marketing
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