ESG Marketing Best Practices - Developing Performance-based Marketing Strategies

Presented by

Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing

About this talk

Moderator: Virginie O'Shea - Fintech Marketing Advisory Board Member and Founder of Firebrand Research Panel members: Emma Bickerstaffe - Director ESG at MJ Hudson Andrew Marshall - Vice Chairman, Cognito Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank This third episode of the webinar series sets out defining ESG, takes us all back to basics and importantly what role marketers can play to bring ESG to the top of their business agenda. In the session, will discuss: - How does your company incorporate ESG into its operations and align with external partners to bridge the gap between its sustainability KPIs and its operations? - What are the latest ESG regulatory frameworks and how do companies adopt them in their sustainable KPIs? What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not? - How can marketers show alignment between a company’s ESG goals, their operations and the external frameworks?
FinTech Marketing Community

FinTech Marketing Community

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We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program. The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends. Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage. Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.
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