ESG Marketing Best Practices - Developing Performance-based Marketing Strategies

Moderator: Virginie O'Shea - Fintech Marketing Advisory Board Member and Founder of Firebrand Research Panel members: Emma Bickerstaffe - Director ESG at MJ Hudson Andrew Marshall - Vice Chairman, Cognito Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank This third episode of the webinar series sets out defining ESG, takes us all back to basics and importantly what role marketers can play to bring ESG to the top of their business agenda. In the session, will discuss: - How does your company incorporate ESG into its operations and align with external partners to bridge the gap between its sustainability KPIs and its operations? - What are the latest ESG regulatory frameworks and how do companies adopt them in their sustainable KPIs? What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not? - How can marketers show alignment between a company’s ESG goals, their operations and the external frameworks?