Name: Why data matters? Measuring success and the role of benchmarking
Start: 2021-06-23T13:00:00Z
End: 2021-06-23T13:44:52.000Z
Location: BrightTALK
Rating: 0

FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech. 

Visit us at www.fintechb2bmarketing.com to join as a FREE member.

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Patrick Smith, shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “New Event Landscape: Emergence of the Total Event Program.”

New Event Landscape: Emergence of the Total Event Program

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Simon Lord shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “Hyperpersonalise B2B Web Experience to Maximise Conversion Rate and Attract Right Clients.”

Hyperpersonalise B2B Web Experience to Max Conversion Rate

Join the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Payal Raina, Closing remarks and wrap up.

Closing Remarks and Wrap Up

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Matt Rempel shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “Hire and Retain Student Talent.”

Hire and Retain Student Talent

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Scott Brinker shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “The Road Ahead of MarTech.”

The Road Ahead of MarTech

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Mohammad M Ali shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “Creating the Fintech Talent Pipeline’- Strengthening Partnership Between Businesses and Academic Institutions.”

Creating the Fintech Talent Pipeline

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Angela Yore shares her insights to the B2B Marketers working in financial services and the fintech sector on the topic, “ESG Marketing best practices- Developing Performance-Based Marketing Strategies.”

ESG Marketing best practices- Developing Performance-Based Marketing Strategies

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Marcel Chambers shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “The importance of analyst relations for B2B FinTech firms.”

The importance of analyst relations for B2B FinTech firms

Join the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Stephen Wall shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “The Global Marketplace for Wealth Management - Supporting Your Positioning, Engagement & Approach to Market - Stephen Wall, Founder at Wealth Mosaic.”

Supporting Your Positioning, Engagement & Approach to Market

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Daniel Lowther shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, "How to influence fintech buyers."

How Virtual Meetings and Events Fit into the New Hybrid World of Work

How to Influence Fintech Buyers

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Winnie Palmer shares her insights to the B2B Marketers working in financial services and the fintech sector on the topic, “Creating Relevant Digital Experiences Without The Headache.”

Creating Relevant Digital Experiences Without The Headache

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Olivia Minnock shares her insights to the B2B Marketers working in financial services and the fintech sector on the topic, “FinTech Alliance State of the Nation An Editor’s Key Topics for 2023 - Olivia Minnock, Editor at FinTech Alliance.”

FinTech Alliance State of the Nation: An Editor’s Key Topics for 2023

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Doug Cunningham shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “High Impact B2B Marketing Strategies for Financial Markets and Fintech Firms.”

High Impact B2B Marketing Strategies for Financial Markets and Fintech Firms

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Dom Cheto shares his insights to the B2B Marketers working in financial services and the fintech sector on the topic, “Telling Better Digital Stories with Interactive Content.”

Telling Better Digital Stories with Content

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Karen Mae Ching shares her insights to the B2B Marketers working in financial services and the fintech sector on the topic, “Converging marketing & technology for a winning future in the digital age- changing the mindset.”

Converging Market & Tech for a Winning Future in Digital

Watch the FinTech B2B Marketing Virtual Global Demo Day on 19 October 2022 and watch the video where Payal Raina, welcomes all the community members and the event delegates working in financial services and technology space at the 2nd virtual Global Demo Day of the FinTech B2B Marketing Community.

Opening Global Demo Day & Welcome

Watch insightful panel discussions with Smita Gupta - CMO, Nick Mason - Founder and CEO, Gemma Young - Head of Marketing, Helen Owen - VP Marketing, George Bozovic, Senior Manager at the FinTech B2B Marketing Conference in London on the 27th of April where our expert market leaders talked about: 

1. What do organisation’s need to consider beyond technology in order to make the most out of their Martech investment?
2. How do financial organisations go about purchasing martech? 
3. How do you create and manage a roadmap to guide martech strategy? 
4. So how can you ensure you're building the right stack, while your buyers’ needs and expectations are constantly evolving, in order to maximise bang-per-buck on investment?

Digital Transformation – How to Break MarTech Silos

Join us for episode 4 in our ESG webinar series: The Role of Data and Why it Matters? A Focus on the 'S' in ESG - What's your next step?

How do you measure success in your ESG marketing strategy
- How is ESG embedded in your marketing culture and your long-term strategy?
- Who are the game changers? What do the ESG ratings agencies think?
- How can ESG progress & performance be measured and what data is currently available?

Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing
Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank
Mark Davies, Partner, Element22
Edward Soffer, ESG Manager, Interactive Brokers
Chris Johnson, Senior Product Manager, Markets & Securities Services, HSBC

Why data matters? Measuring success and the role of benchmarking

B2B Marketing

b2bmarketing

diversity and inclusion

Fintech

Fintech B2B Marketing

RegTech

role of data

wealthtech

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Why data matters? Measuring success and the role of benchmarking

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