Why data matters? Measuring success and the role of benchmarking

Presented by

Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing

About this talk

Join us for episode 4 in our ESG webinar series: The Role of Data and Why it Matters? A Focus on the 'S' in ESG - What's your next step? How do you measure success in your ESG marketing strategy - How is ESG embedded in your marketing culture and your long-term strategy? - Who are the game changers? What do the ESG ratings agencies think? - How can ESG progress & performance be measured and what data is currently available? Virginie O'Shea - Advisory Board Member at FinTech B2B Marketing Janet Du Chenne - Editorial Director, Marketing at Deutsche Bank Corporate Bank Mark Davies, Partner, Element22 Edward Soffer, ESG Manager, Interactive Brokers Chris Johnson, Senior Product Manager, Markets & Securities Services, HSBC
FinTech Marketing Community

FinTech Marketing Community

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We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program. The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends. Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage. Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.
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