Presented by
Karen Carter
The Importance of Data in your Marketing and Events Strategy
About this talk
One Source of Truth- The Importance of Data in your Marketing and Events Strategy;
Events as a channel is often the most under-utilised resource in your marketing arsenal. At Cvent, data is critical to creating ongoing marketing strategy and our digital and in-person events are a part of this. Join Karen Carter as she talks about the importance of data, how Cvent uses data to consider their marketing strategy and how technology can give you that critical “one source of truth” you need to drive revenue for your business.
FinTech Marketing Community
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We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program.
The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends.
Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage.
Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.