Name: The Importance of Data in your Marketing and Events Strategy
Start: 2021-10-20T20:43:00Z
End: 2021-10-20T20:43:17.000Z
Location: BrightTALK
Rating: 0

FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech. 

Visit us at www.fintechb2bmarketing.com to join as a FREE member.

Come join us for the inaugural webinar of our APAC chapter in FinTech B2B Marketing, happening on April 11, 2024. We're thrilled to have our APAC co-chairs on board to introduce the chapter to our community and delve into crucial topics impacting the FinTech and financial services sector.

FINTECH MARKETING OUTLOOK 2024 TAKING THE PULSE IN ASIA PACIFIC

Join us in this enlightening webinar where we bring together a panel of fintech enthusiasts
who will share their unique perspectives on the industry. From how they entered this
domain to why they find it exhilarating to work in fintech, our esteemed panellists will
provide valuable insights. Don't miss this opportunity to gain a deeper understanding of the
industry, its challenges, and the exciting possibilities it holds for aspiring fintech
professionals. Register now to secure your spot and embark on a journey into the heart of
fintech innovation!

Cultivating Fintech Talent: What's there to love about a career in Fintech?

Watch insightful panel discussions with  Smita Gupta, Founder and CMO, at SG Growth Advisory, Matthew Cheung, CEO at ipushpull
Steven Garner, Innovation Officer Fintech at Quantum-h and Winnie Palmer, EMEA Head of Marketing at Seismic at the FinTech B2B Marketing Conference in London on the 26th of April where our expert market leaders talked about: NextTech Strategy: How would AI, ChatGPT, Web 3.0 & Metaverse impact marketing, sales & CX teams to evolve for the new world?

NextTech Strategy: How would AI, ChatGPT, Web 3.0?

Watch insightful panel discussions with Lucy Heavens, VP Marketing at Hokodo, Laurel Wolfe, SVP, Marketing at Worldpay, Leeya Hendricks, CMO at Rimm Sustainability, and Nicola Harley at Head of International Marketing from Morningstar. at the FinTech B2B Marketing Conference in London on the 26th of April where our expert market leaders talked about: NextTech Strategy: Demand generation and growth marketing strategies to fuel 2023 business growth.

Demand generation and growth marketing strategies to fuel 2023 business growth

Watch the insightful opening keynote of Clara Durodié, CEO Of cognitive Finance Group at the FinTech B2B Marketing Conference in London on the 26th of April where our panellists talked about: Major drivers to watch that are shaping the FinTech and Financial Services industry landscape in the coming decade

Major drivers to shaping the FinTech & Financial Services industry landscape

Watch the closing wrap up Payal Raina founder at the FinTech B2B Marketing Conference in London on the 26th of April

Closing remarks and wrap up

Watch the fantastic session of Fintech For Good: How marketers can reap the benefits of financial & technology advancements for the wider economy and ESG drive client acquisition and retention? by Virginie O’Shea, CEO & Founder at Firebrand Research, Kate Bolton, Founder at Comms for Good, Gemma Young, Chief Growth Officer / Founder at TechPassport / Women of Fintech, Sarah Sinclair, Co-Founder at Change Gap at FinTech B2B Marketing Conference on 26 April 2023

Fintech For Good: How marketers can drive client acquistion

Watch the insightful opening keynote of Julie Ashmore Dann, CEO of Rapid Cash at at the FinTech B2B Marketing Conference in London on the 26th of April where our panellists talked about: Driving a culture of innovation with the great attrition is making hiring harder.

Driving a culture of innovation with the great attrition is making hiring harder

Watch the fantastic session of the secret recipe for driving the most successful B2B marketing campaigns within financial services and FinTech brands by experts - Liz High, Practice Lead – Financial Services at Metia, Jasper Martens, CMO at PensionBee, Katie Hayes, Head of Marketing at Ozone API, Benedict Kingsmill, Senior Client Partner, Enterprise Financial Services at LinkedIn Marketing Solutions, Isha Chander, Executive Director, Head of EMEA Marketing at J.P. Morgan Payments at FinTech B2B Marketing Conference on 26 April 2023

The secret recipe for driving successful B2B marketing campaigns

Watch the conversation and share thoughts and ideas with our wonderful panellist Karen Carter, Director, Enterprise Marketing, Europe at Cvent, Katherine Kilpatrick, Director of Corporate Marketing at Symphony, Mark Colleran, Vice President, Events and Thought Leadership at Mastercard on The new era for events marketing: In-person/ Virtual/ Hybrid or Experiential – How to cut through the noise and amplify impact? at FinTech B2B Marketing Conference on 26 April 2023

Era for events marketing: In-person/ Virtual/ Hybrid or Experiential

Watch the panellists share valuable insights and tips on How can brands partner with B2B influencers, and subject matter experts to drive client trust, and demand and track the real impact of social media by Deborah Thompson, Head of Growth Marketing at Metaco, Christoph Woermann, Managing Director & CMO at Deutsche Bank AG | Corporate Bank, Christophe Langlois Fintech influencer, Founder at Visiblebanking.com on 26 April 2023.

How can brands partner with B2B influencers, experts to drive client trust

Watch the magnificent insights from the panel members Lucy Heavens,
VP Marketing at Hokodo, Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe & Africa at Moody’s Analytics, Kassie Siwo-Gasa, 
 Head of Digital Marketing, Digital Platforms and Data Enablement at Legal & General Investment Management at Fintech B2B Marketing Conference on 26 April 2023, the theme covered - Winning B2B Data-Driven marketing strategy is the next new normal

Winning B2B Data-Driven marketing strategy is the next new normal

Watch our panellists Sangeetha Narasimhan, Ex-Global Acquisition Marketing Director at Mambu, Iulia Balan, Global Client Segments & Solution Marketing Director at State Street, Santosh Radhakrishnan, CCO at Monese Platform and Yana Chalyovska, Head of UK B2B Marketing & EMEA Events at Adobe have dived into the topic of How to successfully unify your Account Based Marketing (ABM) and demand strategies to drive business growth and customer retention at on 26th of April 2023.

How to successfully unify your ABM & demand strategies to drive business growth

Watch the landmark discussion between our panellists Sumeet Vermani, Founder at SKV Consulting, Bruno Almeida, CMO at IOV Labs, Sarah Whipp, CMO & Head of Go-to-Market Strategy at Callsign, Peter Proud, CEO at Forrit speaking on Digital Transformation – Break MarTech silos down and creates a common data foundation to drive automation and operational efficiency on 26 April 2023.

Digital Transformation – Break MarTech silos down & create a common data

Watch awesome panellists share valuable insights and tips on Innovative content marketing strategies to boost your omnichannel experience and save marketing from the dark side by Emmy Granström, Global Head of Marketing at SteelEye, Andrea Linehan, Global Chief 
Marketing Officer at CurrencyFair, Nicola Hamilton, Senior Director, Brand & Communications at GoCardless, Cathy Calver, CMO at Global Relay, and Brett Grange, General Manager at Ceros on 26th of April.

Innovative content marketing to boost your omni-channel experience & marketing

Watch the Big Bets for 2023 and Predictions for 2024 – Looking ahead at market/ macro trends & regulatory themes between David Beer (Moderator), Head of Enterprise Solutions & Partnerships EMEA at Cogo, Margaret Franco, CMO at Finastra, Karen Mae Ching, Global Financial Services (GFS) Partner Sales Program Lead at Amazon Web Services (AWS) Financial Services at the FinTech B2B Marketing Conference in London on the 26th of April.

Big Bets for 2023 & Predictions for 2024

The visionary and driving force behind founding the first all-in-one global peer-to-peer platform, breaking through the walls between #financial Services and #technology marketers, presented a magnificent welcoming address as our founder, Payal Raina.

Welcome address & opening remarks

Join the FinTech B2B Marketing Virtual Global Demo Day on 13 September 2023 and watch the video where Payal Raina, welcomes all the community members and the event delegates working in financial services and technology space at the 3rd virtual Global Demo Day of the FinTech B2B Marketing Community.

Opening Welcome - Payal Raina, Founder at FinTech B2B Marketing Community

One Source of Truth- The Importance of Data in your Marketing and Events Strategy;
Events as a channel is often the most under-utilised resource in your marketing arsenal. At Cvent, data is critical to creating ongoing marketing strategy and our digital and in-person events are a part of this. Join Karen Carter as she talks about the importance of data, how Cvent uses data to consider their marketing strategy and how technology can give you that critical “one source of truth” you need to drive revenue for your business.

The Importance of Data in your Marketing and Events Strategy

Account Based Marketing

B2B Marketing

Customer Engagement

Fintech

Marketing

MarTech

PAYTECH

RegTech

Technology Marketing

WEALTHTECH

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

The Importance of Data in your Marketing and Events Strategy

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