Creating Relevant Digital Experiences Without The Headache

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Presented by

Joseph Page

About this talk

Learn how Magnolia enables customers like AMEX to create relevant content at scale with intuitive tools while reusing content across multiple areas across the site. This demo will show you how a reusable ‘Content Pool’ is created and then orchestrated to be delivered to multiple channels. Finally, personalisation will be layered on top to create relevant experiences for visitors at scale.
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FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech. Visit us at www.fintechb2bmarketing.com to join as a FREE member.