The Importance of Data in your Marketing and Events Strategy

Presented by

Karen Carter

About this talk

One Source of Truth- The Importance of Data in your Marketing and Events Strategy; Events as a channel is often the most under-utilised resource in your marketing arsenal. At Cvent, data is critical to creating ongoing marketing strategy and our digital and in-person events are a part of this. Join Karen Carter as she talks about the importance of data, how Cvent uses data to consider their marketing strategy and how technology can give you that critical “one source of truth” you need to drive revenue for your business.

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