Presented by
Lucy Heavens - Chief Marketing Officer at 10x Banking
ABM With Personalised Content Automation to Drive Growth and Customer Retention
About this talk
Watch insightful panel discussions with Sumeet Vermani - Global VP Marketing, Neil Berry - Global Head of Account & Deal Based Marketing Centre of Excellence, Andrea Linehan - Global Chief Marketing Officer, Angela Yore- Founder and MD - Skyparlour, Lucy Heavens - Chief Marketing Officer at the FinTech B2B Marketing Conference in London on the 27th of April where our Account-Based Marketing (ABM) experts discussed the following:
1. Challenges of the ABM and how tech can gets in the way to drive meaningful customer interaction
2. Is ABM the new demand generation tool for B2B marketers?
3. How can organisations evolve their ABM strategy post-covid - what are top 3 key takeaways
FinTech Marketing Community
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We arm marketers from financial & tech sector with latest insights
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The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends.
Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage.
Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.