ABM With Personalised Content Automation to Drive Growth and Customer Retention

Presented by

Lucy Heavens - Chief Marketing Officer at 10x Banking

About this talk

Watch insightful panel discussions with Sumeet Vermani - Global VP Marketing, Neil Berry - Global Head of Account & Deal Based Marketing Centre of Excellence, Andrea Linehan - Global Chief Marketing Officer, Angela Yore- Founder and MD - Skyparlour, Lucy Heavens - Chief Marketing Officer at the FinTech B2B Marketing Conference in London on the 27th of April where our Account-Based Marketing (ABM) experts discussed the following: 1. Challenges of the ABM and how tech can gets in the way to drive meaningful customer interaction 2. Is ABM the new demand generation tool for B2B marketers? 3. How can organisations evolve their ABM strategy post-covid - what are top 3 key takeaways
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (141)
Subscribers (1673)
FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech. Visit us at www.fintechb2bmarketing.com to join as a FREE member.