ABM With Personalised Content Automation to Drive Growth and Customer Retention

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Presented by

Lucy Heavens - Chief Marketing Officer at 10x Banking

About this talk

Watch insightful panel discussions with Sumeet Vermani - Global VP Marketing, Neil Berry - Global Head of Account & Deal Based Marketing Centre of Excellence, Andrea Linehan - Global Chief Marketing Officer, Angela Yore- Founder and MD - Skyparlour, Lucy Heavens - Chief Marketing Officer at the FinTech B2B Marketing Conference in London on the 27th of April where our Account-Based Marketing (ABM) experts discussed the following: 1. Challenges of the ABM and how tech can gets in the way to drive meaningful customer interaction 2. Is ABM the new demand generation tool for B2B marketers? 3. How can organisations evolve their ABM strategy post-covid - what are top 3 key takeaways
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